RITS Ads Network

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Description of the Services
If you are a publisher during the Services Term (as defined below), RITSLLC will serve to You advertisements provided by third party advertisers ("Services Ad(s)"), for display on the website(s) which use the Services ("Services website(s)"), based upon the criteria selected by You and/or Your advertisers via the protocol and/or user interface provided by RITSLLC for accessing the Services. This protocol and/or user interface may be updated by RITSLLC from time to time without notice to you ("Services Interface"). If you are an advertiser during the Services Term, you will provide Services Ads for display on the Services Apps.

Implementation of Services
You will implement the Services in a manner that complies with the technical and implementation requirements provided on the Site or in writing by RITSLLC to You from time to time, including those instructions contained in the documentation regarding the Services Interface. Without limiting the foregoing, You acknowledge and agree to the following:
a) Services Obligations. In order for the Services to work correctly on mobile platforms, You must provide the following information with every ad request: (i) a Unique Device Identifier or other Device ID, (ii) Ad Unit ID, mapped to the correct application that is in use by the end user, (iii) device type, (iv) language, (v) OS version, (vi) SDK version, (vii) device model, (viii) display type and (ix) country. You must also notify RITSLLC when an application is opened by the user. You will be solely responsible for all, without limitation, Services Ad content, Services Ad information, Services Ad URLs, editorial, text, graphic, audiovisual, and other content and any other information You enter into the Services, whether generated by or for You ("Services Data"). You will protect any Services accounts, usernames or passwords and take full responsibility for Your own, and third party, use of any Services accounts, usernames or passwords. You will obtain RITSLLC's prior written consent (to include email) for any third party use of the Services except for (i) a third party's use solely to provide analytics information for Your Apps and (ii) a bona fide advertising agency's use. If You permit any third party to access your Services account, you agree that You are liable for any such third party usage. You will not permit access to the third party unless and until it agrees to comply with RITSLLC's terms and conditions. Any data collected or accessed through the Services must be directly accessible by RITSLLC. Your use of an intermediary who has sole direct access to user data arising from the Services is prohibited.
b) Policies. RITSLLC will have no obligation to process a request for Services Ads that are not sent in compliance with the requirements of this Agreement. While RITSLLC does not intend, and does not undertake, to monitor the Services Ads and/or Services Data, if RITSLLC is notified by You or otherwise becomes aware and determines in its sole discretion that the Services Ads and/or Services Data or any portion of the Services Ads and/or Services Data or Your trade names, trademarks, service marks, logos, domain names, and other distinctive brand features: (i) violates the intellectual property rights or any other rights of any third party; (ii) violates any applicable law or is subject to an injunction; (iii) is pornographic, obscene or otherwise violates this Agreement; (iv) is being distributed by You improperly; or (v) may create liability for RITSLLC, RITSLLC may reject, remove, withdraw from, not display or cease displaying that Services Ad and/or Services Data from the Services entirely with no liability to RITSLLC. You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection and use of information from end users of Services Website(s). You must post a privacy policy in each Services App and such policy must provide notice of Your use of a cookie or other mechanism for a third party to collect end user traffic data.
c) Prohibited Actions. You will not, and will not allow any third party to: (a) directly or indirectly access, launch and/or activate the Services through or from, or otherwise incorporate the Services in, any software application, website or other means other than the Services Website(s), and then only to the extent expressly permitted herein; (b) transfer, sell, lease, syndicate, sub-syndicate, lend, or use for co- branding, timesharing, service bureau or other unauthorized purposes the Services or access thereto (including, but not limited to ads, including without limitation Services Ads, or any part, copy or derivative thereof); (c) directly or indirectly generate queries, or impressions of or clicks on ads, including without limitation Services Ads, through any automated, deceptive, fraudulent or other invalid means (including, but not limited to, click spam, robots, macro Services, and Internet agents); (d) encourage or require end users or any other persons, either with or without their knowledge, to click on ads, including without limitation Services Ads, through offering incentives or any other methods that are manipulative, deceptive, malicious or fraudulent; (e) modify, adapt, translate, prepare derivative works from, decompile, reverse engineer, disassemble or otherwise attempt to derive source code from the Services, appnextʼs then current protocol for accessing and implementing the Services (the "RITSLLC Protocol"), or any other RITSLLC technology, content, data, routines, algorithms, methods, ideas design, user interface techniques, software, materials, and documentation; (f) remove, deface, obscure, or alter appnextʼs copyright notice, trademarks or other proprietary rights notices affixed to or provided as a part of the Services, the RITSLLC Protocol, or any other RITSLLC technology, software, materials and documentation; (g) create or attempt to create a substitute or similar service or product through use of or access to any of the Services or proprietary information related thereto; or (h) utilize any feature or functionality of the Online Services, or include anything in Services Data or Services Ads, that could be so utilized, to personally identify and/or personally track individual end users or any other persons.
d) Restrictions. You must use the Services only for serving advertisements and promotions to Services Apps. You may use the Services only with free Apps. You may not use the Services to serve other content. You may not serve advertisements that interfere with the correct operation of the userʼs mobile device. You may not use the Services with Services Apps that: (i) promote or depict illegal activity or violence, (ii) advocate against a particular group , (iii) infringe a third party's rights, (iv) introduce viruses, spyware, and malware, (v) contain sexually explicit content, (vi) depict illicit drugs and drug paraphernalia, (vii) promote online casinos and gambling, (viii) promote weapons or ammunition, (ix) promote hard alcohol, (x) could harm minors in any way, or (xi) contain any content that is illegal, promotes illegal activity, misleading, inaccurate, or infringes on the legal rights of others.
e) No Endorsement. RITSLLC does not represent or endorse any ads, links, content, advice, opinion, offer, proposal, statement, data or other information from any third party products/services ("Disclaimed Content") that is displayed or distributed through Online Services. RITSLLC hereby disclaims any liability or responsibility for any Disclaimed Content. RITSLLC reserves the right, but will have no responsibility, to edit, modify, refuse to post or remove any Disclaimed Content, in whole or in part, that in RITSLLC, in its sole and absolute discretion, deems is objectionable, erroneous, illegal, fraudulent or otherwise in violation of this Agreement.

Services Term
This Agreement will be effective as of the date RITSLLC activates Your Services account and will continue until terminated as provided in this Agreement (the " Services Term"). You may terminate this Agreement, with or without cause, at any time by sending written notice of Your desire to cancel Your participation in the Services to [email protected] This Agreement will be deemed terminated within ten (10) business days of appnextʼs receipt of Your notice. If You violate this Agreement, RITSLLC may in its sole discretion, without notice, terminate this Agreement, or suspend or terminate the participation of Your Services App in all or part of the Services. In addition, RITSLLC may terminate this Agreement, or suspend or terminate the participation of Your Services App in all or part of the Services, with or without cause, upon thirty (30) dayʼs prior notice. Services Advertiser Obligations. You will be solely responsible for all matters related to Your third party advertisers who provide advertisements to You in connection with the Services ("Services Advertisers"), including without limitation the solicitation and trafficking of Services Ads, billing and payment of Services Advertisers, providing all technical support services to Services Advertisers, and handling all other inquiries and disputes of any type or nature. Services Fee. Some of the services in the Services require payment of fees. RITSLLC reserves the right to change its price list and to institute new charges at any time, upon thirty (30) days prior notice to You, which may be sent by email or posted on the Site. If You are an advertiser, You will pre-pay all applicable fees, as described on the Site unless otherwise agreed to in writing by an authorized RITSLLC representative. If You are an advertiser and choose to run a Cost Per Install ("CPI") campaign without having properly integrated the RITSLLC SDK for tracking purposes, You will be charged $0.10 per click for all the clicks delivered in that campaign, and the campaign will be automatically terminated when detected. Impressions and clicks are tracked instantly. Installs are tracked whenever a user opens the application they have downloaded. RITSLLC will keep the install loop open for a period of 21 days. During this time, installs will still be reported for campaigns that might be off (not displaying any new impressions) but the advertiser will still be accountable for the install and the publisher will be paid for installs coming from clicks that they delivered in the past. This only affects CPI campaigns, not Cost Per Click ("CPC").
If You are a publisher of network advertising campaigns, You will receive a percentage of Net Revenue. "Net Revenue" means revenues actually received by RITSLLC from the sale, use or other disposition of advertisements that are part of network advertising campaigns displayed on publisher's Services App less taxes, agency commissions, carrier and/or partner fees, and any allowances actually made or taken for returns, cash discounts or promotional allowances. The portion of Net Revenue received by publisher shall be determined on the first day of each calendar month, on which day those revenues accrued to publisher's in the previous month shall become eligible to be paid. Until notified in writing otherwise, the portion of Net Revenue paid is seventy percent (70%). Payments to publisher shall be sent by RITSLLC only if publisher's earned balance is greater than or equal to $200 (Two Hundred US Dollars). If publisher's earned balance is less than $200, no payment shall be sent until the following calendar month, on the first day of which RITSLLC shall make the aforesaid determination anew. In addition, if You are a publisher, You agree that any payments that may become due to You are specifically conditioned upon RITSLLC's receipt of full payment from the applicable advertiser. If RITSLLC does not receive the applicable payment in full from any such advertiser, RITSLLC shall have no liability or responsibility to publisher (and publisher hereby releases RITSLLC) with respect thereto. Payment shall be calculated solely based on records maintained by RITSLLC. No other measurements or statistics of any kind shall be accepted by RITSLLC or have any effect under this Agreement. RITSLLC shall not be liable for any payment based on (i) any fraudulent impressi ons generated by any person, robot, automated Services or similar device or for fraudulent impressions similarly generated on any advertisements, as reasonably determined by RITSLLC; (ii) impressions commingled with a significant number of fraudulent impressions or fraudulent clicks described in (i) above; or (iii) any breach of this Agreement by You. If payment is by electronic bank transfer, RITSLLC is not responsible for any associated fees charged by your banking institution.

Cross-Promotion Advertising. If you are a publisher of network advertising campaigns you have the option to reinvest a set portion of your earned balance toward CPC campaigns at the rate established by RITSLLC and that may be amended from time to time. Cross-promotion campaigns may be turned on or off at any time. Once turned on, the cost of each click will be deducted from the earned balance in a near real-time manner.

License to Services Interface.
RITSLLC grants to You a limited, revocable, non-transferable, non-exclusive and non-sublicensable license during the Services Term to use the Services Interface solely for the purpose of transmitting Services Requests and other required information and receiving Services Results Sets solely to the extent permitted hereunder. Except to the limited extent expressly provided in this Agreement, RITSLLC does not grant, and You will not acquire, any right, title or interest (including, without limitation, any implied license) in or to any RITSLLC intellectual property rights; and all rights not expressly granted herein are reserved to RITSLLC.

Data Use
RITSLLC may retain and use, subject to the terms of its Privacy Policy.
Confidentiality; Publicity. Each party agrees not to disclose the other party's Confidential Information without the other partyʼs prior written consent. "Confidential Information" includes without limitation: (a) all software, technology, programming, specifications, materials, guidelines and documentation relating to the Services, including the existence and content of this Agreement and any information provided pursuant to the Agreement; (b) any statistics relating to the performance of the Services; (c) any other information designated in writing by either party as "Confidential" or an equivalent designation; and (d) information disclosed under circumstances that a reasonable person should know such information is confidential/proprietary. Confidential Information does not include information that has become publicly known through no breach by the receiving party, or information that has been (i) independently developed without access to the disclosing party's Confidential Information as evidenced in writing; (ii) rightfully received by the receiving party from a third party; or (iii) required to be disclosed by law or by a governmental authority. Neither party will use the other party's name and logo in any news release, public announcement, advertisement, or other form of publicity without the prior written consent of the other party (which includes email), except that either party may use the other party's name and logo on such party's website and in publicity that announces the parties are working together. In addition, RITSLLC may use any content used with the Services in any form of publicity.

Disclaimer. RITSLLC does not represent or warrant that the Services is reliable, accurate, complete, or otherwise free from defects. Accordingly, the Services is made available for use "as is", and any use thereof will be undertaken solely at Your own risk. RITSLLC reserves the right, in its sole discretion, to include or cease providing the Services at any time (subject to notice as may be required herein), and RITSLLC does not give or enter into any conditions, warranties or other terms with regard to the Services. In particular, no condition, warranty or other term is given or entered into to the effect that the Services will be of satisfactory quality, and not infringing, or that the Services will be fit for any particular purpose.

Content Guidelines

Minimum content requirements
In order to be a part of the RITS Ads Network Ad Exchange, sites must contain substantive, original content and demonstrate signs of user engagement. RITS Ads Network does not work with sites that:

Contain content of little to no value to the user (i.e. boilerplate text, text from Wikipedia, stale news stories, etc.);
Feature mainly links or content taken from other sites without meaningful commentary or curation;
Have little content other than ads;
Have little to no evidence of an engaged user base;
Appear designed primarily to display ads; and/or
Are parked or undeveloped domains.

Banned categories
In addition to the foregoing requirements, sites featuring the following content may not participate in RITS Ads Network Ad Exchange:

Pornographic or highly suggestive content or images;
Online gambling;
Sales of weapons or ammunition;
Sale of tobacco;
P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement;
Extreme violence;
Hate content, including sites that advocate the superiority of a specific race or ethnic group;
Excessive profanity;
Promotion of illegal drugs or drug paraphernalia;
Promotion of black-hat hacking, cracking, or warez;
Any other content that is illegal, promotes illicit or harmful activity, or infringes on the rights of others. This includes sites that provide “how-to” information on bomb-making, lock-picking, and similar topics;
Defamatory or libelous content;
Distribution of viruses, malware;
Pay per click or pay per search programs;
Chat/Instant Messaging;
Video chat and live streaming;
Proxy sites; and/or
Significant unmoderated UGC (user-generated content).

Restricted categories
Please also notify your Account Manager if your site contains any of the following content, as special restrictions or limitations may apply:

Adult humor;
Suggestive content;
Sexual health;
Significant user-generated content;
Sale of alcohol; and/or
Sale of prescription drugs.

Implementation Guidelines

Basic guidelines
The publisher site may not initiate a download or change settings without the user’s knowledge and consent.
The publisher may not mask or cloak the site’s URL, or employ any means to obscure the true source of traffic.
The publisher may not artificially inflate impressions, clicks, or requests.
The publisher site may not install or distribute malware or viruses.
The publisher may not include or launch fake error messages or system flags.
A substantial portion of the publisher’s site must be accessible without a login.
The publisher may not employ any means to induce or trick the user into clicking on an ad. Placing arrows or text such as “Click here” next to an ad is strictly prohibited.
Publisher sites deemed unsafe by reputable 3rd party malware-detection services may be suspended without further notice, at RITS Ads Network’s sole discretion, from RITS Ads Network Ad Exchange until all user safety issues are addressed to the satisfaction of RITS Ads Network.
Publisher sites must include a privacy policy and, if required by applicable law, a cookie policy.
Publisher’s inventory specifications and criteria provided to the RITS Ads Network Ad Exchange must be true and accurate.
Publisher must comply with all industry group guidelines/principles that Publisher claims to abide by (as well as any guidelines/principles that are required by the industry groups of which Publisher is a member or in which Publisher participates).
Publisher must collect, obtain, disclose and use data in compliance with its privacy policy and all applicable laws (including all applicable privacy laws), including by acquiring all necessary and required permissions to collect, use, and transfer data.
Publisher must comply with any applicable Digital Advertising Alliance Self-Regulatory Principles (for Online Behavioral Advertising, for Multi-Site Data, and guidance on the Application of Self-Regulatory Principles to the Mobile Environment), including provisions on obtaining consent for the collection, use, and transfer of precise geolocation data, and with the IAB Europe OBA Framework if applicable.

Ad number and position
Publisher must not edit or modify ads in any way, including but not limited to, resizing the ads.
Ads must be clearly separated from other page content. It must always be clear to the user what is an ad and what is site content.
Ads may not be obscured or altered in any way. For ads shown in iframes, the iframe must allow the entire creative to be fully visible to the user.
Ads may not appear in pop-up or pop-under windows.
Ads may not appear in the body of emails.
Ads must appear within standard web pages or mobile apps. Ads may not appear in other downloadable applications.
The page may not contain an excessive number or density of ads. For most pages, no more than 3-4 ads is appropriate.
Publishers may load new ads only when: the user navigates to a new page; the current page is substantially updated with new content AND at least 1 minute has passed since the last refresh.

The publisher must acquire traffic primarily from organic sources and shall use best efforts to ensure that none of the traffic is fraudulent.

Unless you have a separate written agreement signed by RITS Ads Network that explicitly grants you an exception to this rule, RITS Ads Network Ad Exchange does not accept websites, apps, or other online properties that are “directed to children” under age 13 as that term is defined by the U.S. Children’s Online Privacy Protection Act and implementing regulations.

Site ownership
The publisher must either: own all sites on which they place ads; or have a direct relationship with the owner of all sites on which they place ads. Inventory from applications, including browser plug-ins and toolbars, that insert advertisements into the body of 3rd party web pages or other online properties without the website’s permission is not acceptable.


In any event, each party's total cumulative liability to the other party for any loss or damages resulting from any claims, demands, or actions arising out of or relating to this Agreement will not exceed the net amount paid by You to RITSLLC in the six month period immediately preceding the date of the claim.

Representations and Warranties.
You represent and warrant that: (i) You have and will maintain throughout the Services Term all end user consents and all rights, authorizations and licenses (including without limitation any copyright, trademark, patent, publicity or other rights) that are required with respect to Services Ads or Services Data to permit RITSLLC to perform the Services contemplated under this Agreement (including without limitation any rights needed to host, cache, route, transmit, store, copy, modify, distribute, perform, display, reformat, excerpt, analyze, and create algorithms from and derivative works of Services Ads or Services Data); (ii) You will not advertise anything illegal or engage in any illegal or fraudulent business practice; (iii) all of the information provided by You to RITSLLC to enroll in the Services is correct and current; (iv) You have all necessary right, power, and authority to enter into this Agreement and to perform the acts required of You hereunder; and (v) You have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations (including without limitation the CAN-SPAM Act of 2003 and any relevant data protection or privacy laws) in Your performance of any acts hereunder. RITSLLC represents and warrants that: (i) it has the power and authority to grant the rights and perform the obligations to which it commits herein; and (ii) its Services Interface will not knowingly violate the intellectual property rights of any third party.

Miscellaneous. This Agreement shall be governed by and construed in accordance with the laws of Cyprus without regard to the conflicts of laws provisions thereof. Neither partyʼs waiver of any default is a waiver of any subsequent default. Unenforceable provisions will be modified to reflect the partiesʼ intention, and remaining provisions of the Agreement will remain in full effect. You may not assign any of Your rights here under and any such attempt is void (except to Your successor in the event of Your merger, acquisition or sale of all or substantially all or Your assets). RITSLLC and You are not legal partners or agents, but are independent contractors. The terms and conditions contained in this Agreement that by their sense and context are intended to survive the performance hereof by the parties here under.


1. This website is operated by Raise IT Solutions Limited.

2. RITS Ads Network complies with data protection legislation such as the Data
Protection Act 1998. This regulates the processing of personal data
relating to you and grants you various rights in respect of your personal

3. The aim of this statement is to tell you how we will use any data,
including personal data, you provide through this website. Please read it
carefully before you proceed.


RITS Ads Network collects the following data from users of this website:


This is information that you provide when you register and create a profile
with RITS Ads Network. It includes your username and password, a contact email address
and other information that you provide during the profile set-up process.


1. RITS Ads Network collects data regarding anonymous visitors to the RITS Ads Network website
including the following:
1. the IP address of the user's computer (which may include a domain name);
2. the referring URL (if any); and
3. details of the Internet browser software used by the user to view the RITS Ads Network website.

2. Further, if you use the online "Contact us" feature of the website, we collect your name, email address and details of your message to enable us to respond to your inquiry.


1. We use your personal information to manage your online profile, send you details of software updates and other general communications. If you have indicated that you wish to receive such information, then we may also send you information about new products and/or services that RITS Ads Network provides. You can opt-out of receiving future marketing material by changing the relevant setting in your RITS Ads Network profile or by contacting us via our online contact form.

2. We will employ the services of third parties to help us in certain areas, such as website hosting. In these cases, the third party will receive your information, for which you must provide your consent by ticking the consent box after you have read this Privacy Policy. However, at all times, we will control and be responsible for the use of your information.


1. A cookie is a text-only string of information that a website transfers to the cookie file of your computer's hard disk. A cookie will typically contain the name of the domain from which the cookie has come, the 'lifetime' of the cookie, and a value, usually a randomly generated unique number.

2. When you visit our website we send you a cookie. We use cookies to identify you as a valid RITS Ads Network user, to ensure that no one else can simultaneously log in and use your RITS Ads Network profile and to help you personalise your RITS Ads Network experience in conjunction with your RITS Ads Network profile.

3. For more information about how cookies work and how to disable them, go to http://www.allaboutcookies.org/manage-cookies/ . However, if you choose to disable cookies, you will not be able to enjoy a significant portion of the RITS Ads Network website and software functionality.


Our site contains links to other web sites over which we have no control. We are not responsible for privacy policies or practices of other websites to which you choose to link from this site. We encourage you to review the privacy policies of those other web sites so that you can understand how they
collect, use and share your information.


We have implemented reasonable technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure. However, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal information for improper purposes.


In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser's adviser and will be passed to the new owners of the business.


You are entitled to see the information held about you. If you wish to do this, please contact us via our online contact form . We may require you to provide verification of your identity and to pay an administration fee (which is currently $50) to provide a copy of the information we hold. We will respond to any request in accordance with the current data protection legislation and in any event within 40 days of receipt a valid request. Please note that in certain circumstances we may withhold access to your information where we have the right to do so under current data protection legislation.


You may review, correct, update or change your personal information at any time by changing the relevant setting in your RITS Ads Network profile or by contacting us via our online contact form .


If our privacy policy changes in any way, we will place an updated version on this page. Regularly viewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.


If you have any questions about this statement or your personal information, please contact us via our online contact form or by emailing us at [email protected]

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